Charity Pot funding guidelines

Through Charity Pot and our Carbon Tax, Lush offers grants and funding to small, grassroots charities and campaign groups that are often best placed to make a real difference with limited resources.


We support small, grassroots organisations around the world that are working in the areas of animal protection, the environment , and human rights. The majority of our funding is allocated to smaller groups who struggle to find funding elsewhere.

If you wish to apply for funding, please read the guidelines below.

All applications within these fields will be considered irrespective of their geographical location or how the organisation is registered, however, we will not support any organisation that:

  • Promotes or supports violence, aggression or oppression towards others (we will only support non-violent direct action groups)

  • Denies the human rights of others

  • Is involved in cruelty or subjugation of animals, including testing on animals for research

  • Forces or coerces others to change their religious beliefs

  • Harbours racism, prejudice or judges others on anything other than their own actions

  • Has not made every effort to be environmentally responsible

For a full version of these guidelines, please go to https://za.lush.com/article/lush-charity-pot-sa-full-guidelines

 Please read these before emailing. 

Which organisations do you fund?

The majority of our funding is allocated to small, grassroots groups that are often best placed to make a real difference with limited resources and often struggle to find funding. Almost all the groups we fund have annual incomes of less than R2,500,000 and most are substantially smaller than this and run entirely or predominantly by volunteers. If your organisation is in the fortunate position of having many supporters and corporate sponsors or is able to secure mainstream funding such as government grants, you're probably not one for us.

We believe we can make the most impact by funding causes that are often overlooked by other funders, therefore we give priority to less popular issues which are more difficult to raise funds for. The most popular causes tend to be health charities (medical research, hospices etc), social welfare, religious causes, children/ young people and military related causes, so these aren't a priority for us. We're looking for organisations that take on issues that others don't, those that push the boundaries and challenge mainstream opinion.

We support non-violent direct action groups because we feel it plays an important part in bringing about social change. Non-violent direct action includes protests and demonstrations, non-cooperation and other non-violent interventions. We will only consider supporting non-violent direct action groups, i.e. those which have no intention of physically harming others or threatening to do so. Whilst we support groups that engage in non-violent direct action in various ways, we do not fund actions that may break the law.

We don't fund religious organisations, schools, councils, student expeditions or academic studies neither do we contribute to sponsored walks or other fundraising initiatives or sponsor events.

Which projects do you fund?

As a campaigning company we particularly look for projects that create long-term change. Whilst we appreciate and understand the need for projects that care for or rehabilitate those in need (whether that's people, animals or the planet) we feel it is also crucially important to fund projects that aim to stop the abuse from happening in the first place by addressing the root cause of the problem; for example, we would prefer to fund a project that aims to stop deforestation (eg by challenging the palm oil industry) over one that aims to plant trees to restore an area that’s already been deforested. We therefore prioritise funding to projects which aim to change opinion and behaviour through raising awareness of issues, activism, education and campaigning, particularly because this kind of work is not well funded elsewhere. We're looking for initiatives that reach beyond those directly involved in the project; those that have the potential to benefit many rather than just a few individuals.

We do also fund projects that provide aid and support where needed, such as animal shelters and refugee support and advice groups. As well as challenging harmful practices it's important to support positive alternatives. Therefore, we also look for projects that promote and implement viable, fair and sustainable solutions to the world's problems.

Please note that we do not pay salaries as we prefer to direct our funding towards voluntary groups. 

How do I apply for a grant from Charity Pot?

To get further advice on how to apply for our Charity Pot funding, or if you are still unclear whether your group fits our funding criteria please read the full version of our funding guidelines here: https://za.lush.com/article/lush-charity-pot-sa-full-guidelines

Email your proposal to [email protected]


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